Digital Intelligence with Splunk

Splunk is a flexible and Powerful platform for machine data. It provides an impactful way to analyze customer behavior and product usage from websites, mobile apps and social media streams.

Splunk helps us to achieve 

1. Reliably collect data from various user interactions - web, mobile, social and offline

2. Get meaningful insights and powerful visualization with unlimited segmentation and full
data drill down on real time and historical data

3. Correlate data across various digital channels

4. Create reports, dashboards and alerts for meaningful actions based on trends

5. Use splunk DB connect and Hadoop connect to enrich streaming unstructured data with structured data from relational database or enable movement of data to Hadoop for complex batch analysis.

6. Understanding Web Behavior in Real Time

7. Improving Mobile App User Experience

In general, Splunk features can be summarized as below.

Index all types of Data Formats - Splunk indexes virtually any data and data 
data format across your infrastructure in real time.

Ad hoc Search - Search terabytes of historical data and live streaming data using
the powerful splunk search language.

Monitor and Alert - Monitor your data for patterns, breakout trends or specific 
events and turn these into proactive alerts.

Report and Analysis - Build powerful reports in minutes, visualize your data, 
perform statistical analysis, spot trends and share your reports.

Custom Dashboards - Create custom dashboards in a few clicks, integrate multiple
charts and views of your data for needs of different users.

Advanced Visualization - Integrates maps and more complex visualizations within 
splunk dashboards

Role based Access - Provide secure, role based access control to any one in your
organization.

DB Connect - Enrich unstructured data with structured data from relational database

Massive Linear Scalability - Scale splunk linearly across commodity servers 
to support the largest of data volumes.