Right now, most of the user activity in the BI and analytics platform
market is from
organizations that are trying to mature from
descriptive to diagnostic analytics.
The vendors in the market have overwhelmingly
concentrated on meeting this user demand.
If there were a single market theme in 2012,
it would be that data discovery became
a mainstream architecture.
For years, data discovery
vendors — such as QlikTech, Salient
Management Company, Tableau Software and Tibco
Spotfire — received more positive feedback
than vendors offering OLAP cube and semantic-layer-based
architectures. In 2012, the market responded:
- MicroStrategy significantly improved Visual Insight.
- SAP launched Visual Intelligence.
- SAS launched Visual Analytics.
- Microsoft bolstered PowerPivot with Power View.
- IBM launched Cognos Insight.
- Oracle acquired Endeca.
- Actuate acquired Quiterian.
This emphasis on data discovery from most of the leaders in the market — which are
now promoting tools with business-user-friendly data integration, coupled with embedded
storage and computing layers (typically in-memory/columnar) and unfettered drilling
— accelerates the trend toward decentralization and user empowerment of BI and analytics,
and greatly enables organizations' ability to perform diagnostic analytics.